Hi👋🏻! I’m Sia Li,

Product Designer, Thoughtful Creative, Catexplorer mom 🐱🎒

I love rolling up my sleeves and crafting and collaborating with others at every stage. And when I'm not in the design world you'll likely find me adventuring with my chonky cats or seeking the nearest Philz coffee shop ☕️. Strong opinions loosely held are words I live by.

Currently@Ampla 🚀
🔐 Ampla | Approval workflow
Extensive user research, utilizing both moderated and unmoderated qualitative methods to tackle customer pain points. Currently in development.
🔐 NorthOne | Mobile Check deposit
Impressive results: an 83% reduction in customer churn, a 61% surge in deposits, and an 11% boost in check approval rates through iterative improvements.
🔐 Ampla | Financial reporting
Increased compliance & fraud visibility into customers performance that led to proactive precautions and early risk detection.
🔐 Ampla | Growth Line of Credit Landing page
Addressing customer pain points and resulted in an impressive 65% increase in weekly customer engagement.
🔐 NorthOne | Mobile Debit Card deposit
400 deposit initiated post launch with a high conversion rate.
Ensu mobile app design
Utilized TikTok influencers to establish an organic marketing channel for Ensu, leading to a 190% surge in new users.

This is me

I am a Tinker Bell 🧚🏻 designer who focuses on creating meaningful experiences to solve problems that are inclusive, intuitive, and humanistic. I am also a Kirby 🟣 (I love Boba milk tea and Kirby is essentially a pink Boba ball) and engage with the Mario 🚗 world 🌎 through visual communication!

I will also bring the following to the team:

• 🌞 Positive and bubbly energy
• 🇩🇪 Bit of German traits. Why is the quality of products made in Germany so high?
Because the Germans are hardworking, efficient and disciplined.
• 💕A H.E.A.R.T. -- Humble, Empathetic, Adaptable, Remarkable, Transparent

Cosme Hunt
UI/UX, Visual Designer (Internship)
Jan 2019 — Nov 2019
Restvo
UI/UX Designer (Internship)
Nov 2019 — Feb 2020
ENSU
Product Designer (UI/UX)
Jan 2020 — Feb 2021
DELEDAO
Product Designer (Contractor)
Dec 2020 — Jun 2021
NorthOne
Product Designer (UI/UX)
Apr 2021 — Jun 2022
Ampla
Sr.Product Designer (UI/UX)
Aug 2022 — Present